Built between 1563 and 1566 by the Vidoni family, wealthy textile merchants, it has a rusticated façade and, on the main floor, tympanum windows and double volute windows with cherub heads. The imposing portal, framed by columns with an overhanging balcony, dates back to the late 18th-century renovations by Faustino Rodi: originally, the main façade was not the current one, but the one on Via Cesare Battisti, where the original portal with the beautiful perspective telescope of the internal courtyard still stands. The 16th-century interior underwent profound changes between the 1930s and 1940s. However, the rooms on the main floor, accessed by a sober staircase, still retain refined neoclassical decorations and elegant stucco work.

Since 1952, the building has been the headquarters of the General Confederation of Trade, Tourism and Services Province of Cremona (Confcommercio).